4 Common Traits of High Powered SEO Firms You Should Look For

Looking for a quality SEO firm is a complicated endeavor online. You could spend hours on end sifting through the search results, sponsored links, and so much more. It’s a complicated endeavor that you will not be able to manage without a little bit of help. There are some common traits that you will find shared throughout the industry. The best companies in the world are doing certain things to make sure that they stand out to consumers that are looking at attracting a lot more business online. You may find yourself dealing with a complicated task of hiring one of the many firms online right now, but don’t panic. The following traits will help you narrow down your search and get only one of the top firms to do the work you need to get moving forward with optimization and internet marketing alike.

4 Traits to Look For When Hiring
Proof of Results

seo firmWhether you need lead generation, traffic, or subscribers to your page, you will find that some companies can deliver and some can’t. If you want to ensure that they are going to help you, ask for a proven track record of success. If they are a startup, you may be wary as to whether or not they are going to be able to deliver on the promise of high rankings. Always look for a portfolio, client list, or any guarantee that they can get the job done to ensure you have peace of mind. Without a little peace, you could end up frantically trying to figure out whether or not you’re going to get any semblance of ROI.

Awards and Recognition

For those that are looking past just hiring any old company, you’ll want to look for awards and recognitions. The top SEO firms in the country have been recognized for their success in marketing. They will have awards, authorization, and recognitions from several places. For instance, you may find a company that has been authorized as a reseller for such ad services as Google and Bing. You may also see that certain companies are award winners in their field, and they proudly talk about that. If the company you’re chasing doesn’t have any sort of credentials, then you’re going to miss out.

Knowledgeable Staff

One of the most important aspects of any firm you contact is in regards to their staff. If the company you’re courting doesn’t know what they are talking about, you will definitely know it within the first few minutes of talking to them. Often times a company will have a “sales” team, and they will be smooth talkers. Ask some serious questions, and try to shake things up. Do not just let them run over you with their sales pitch or information that sounds sketchy at best. Ask questions and pay attention to how they deliver the answers. If they aren’t knowledgeable, walk away.

Customer Service

When you have a question, problem, or you’re not sure whether or not any SEO firm you’ve used in the past were doing things correctly, can you call someone? When you call their offices, does someone actually pick up? Think about this before you spend money on any firm, because you may never know what questions and problems may arise as you are working towards dominating your niche and industry. If you find yourself without an answered phone call or constantly getting voicemail, then don’t use them for the long term. Good customer service is paramount when dealing with any sort of Technology Company, remember that.

In the end, it’s important to look at the aforementioned traits to help narrow down your search for internet marketing services. Whether you strictly want SEO or you want something more complex, take your time and find the right fit for your business.

5 Tips for Publishing Online Articles

To ensure high ranking every time you publish an online article, here are five tips to help you get on top of the search engine result pages.

1. Publish according to your reader’s activity and time zone.

Publishing Online ArticlesYou should not just proceed to publishing an article straight after writing and editing it. Wait for your readers to get active again by tracking their activity and knowing their time zones, so you can maximize the indexing sites. This is especially helpful if your readers are subscribed to your different feeds.

What you want is for your feeds to reach their inboxes in time for their checking. Otherwise, your feeds will just be covered by other emails that naturally, the readers will check first.

How do you track your readers? Make use of analytics. Almost all blogging platforms already have it. Google has it. You can determine from what places your readers are. To a certain extent, you can see the time your contents are usually accessed. You can even check comment sections and reply threads to see the most active time for them.

You want to be there conversing with them while they are talking.

2. Register your website to various indexing sites, feeds, article directories and aggregators.

Many indexing sites, directories, aggregators and feeds automatically detect your new published articles only if you are registered with them. They blast your articles to internet users in the form of listings, direct emails, mobile feeds, sponsored links and previews. This will help in attracting new visitors from other niches, and also in link building. Most of the time, the only qualifications are good online standing and original contents.

Make sure that your visitors can conveniently register to your own feeds directly from your website as well. You should also keep a mailing list of your own.

3. Respond to comments.

Respond to commentsWhen readers start to talk about your article and actually take the time to leave comments, whether they are favorable or not, mere statements or queries, it means that they care or are interested in what you have to say. This is an opportunity for you to start a legit conversation that search engines can add to your online reputation.

Think of replying to comments as an opportunity to lengthen a conversation, extend online exposure, update content (reply is counted as update), explain and elaborate your opinion and defend your side. Either way, responding to comments will give your readers an impression that you do care.

A reminder, though: activate your “nofollow” tags to disable link dropping and link spamming in your webpage. You should also delete profane and unrelated responses from your readers so as not to badly affect your relevance rating. If you do not moderate or screen responses, at least make sure that you check them regularly to avoid offending other readers by naysayers and spammers.

4.  Use image and other media in your article.

Believe it or not, but articles with images that have the proper alt tags matter more in search engine algorithms because they are deemed more helpful to readers. These articles also have bigger chances of ranking high because crawlers can detect them faster and subsequently, give them higher relevance ratings. Remember that Google and other search engines have separate ranking for image, video and other media searches.

Just ensure that your images are tagged correctly and uniquely from each other, so that they will be indexed separately.

5. Publish multiple contents at different times.

When you are told to publish your article at a time when your readers are most active, that does not mean you should publish 20 articles immediately after one another. You also have to spread some of them all throughout the day to maintain your online visibility. Besides, making too many posts in a rather short span of time might brand you as a spammer.