To ensure high ranking every time you publish an online article, here are five tips to help you get on top of the search engine result pages.
1. Publish according to your reader’s activity and time zone.
You should not just proceed to publishing an article straight after writing and editing it. Wait for your readers to get active again by tracking their activity and knowing their time zones, so you can maximize the indexing sites. This is especially helpful if your readers are subscribed to your different feeds.
What you want is for your feeds to reach their inboxes in time for their checking. Otherwise, your feeds will just be covered by other emails that naturally, the readers will check first.
How do you track your readers? Make use of analytics. Almost all blogging platforms already have it. Google has it. You can determine from what places your readers are. To a certain extent, you can see the time your contents are usually accessed. You can even check comment sections and reply threads to see the most active time for them.
You want to be there conversing with them while they are talking.
2. Register your website to various indexing sites, feeds, article directories and aggregators.
Many indexing sites, directories, aggregators and feeds automatically detect your new published articles only if you are registered with them. They blast your articles to internet users in the form of listings, direct emails, mobile feeds, sponsored links and previews. This will help in attracting new visitors from other niches, and also in link building. Most of the time, the only qualifications are good online standing and original contents.
Make sure that your visitors can conveniently register to your own feeds directly from your website as well. You should also keep a mailing list of your own.
3. Respond to comments.
When readers start to talk about your article and actually take the time to leave comments, whether they are favorable or not, mere statements or queries, it means that they care or are interested in what you have to say. This is an opportunity for you to start a legit conversation that search engines can add to your online reputation.
Think of replying to comments as an opportunity to lengthen a conversation, extend online exposure, update content (reply is counted as update), explain and elaborate your opinion and defend your side. Either way, responding to comments will give your readers an impression that you do care.
A reminder, though: activate your “nofollow” tags to disable link dropping and link spamming in your webpage. You should also delete profane and unrelated responses from your readers so as not to badly affect your relevance rating. If you do not moderate or screen responses, at least make sure that you check them regularly to avoid offending other readers by naysayers and spammers.
4. Use image and other media in your article.
Believe it or not, but articles with images that have the proper alt tags matter more in search engine algorithms because they are deemed more helpful to readers. These articles also have bigger chances of ranking high because crawlers can detect them faster and subsequently, give them higher relevance ratings. Remember that Google and other search engines have separate ranking for image, video and other media searches.
Just ensure that your images are tagged correctly and uniquely from each other, so that they will be indexed separately.
5. Publish multiple contents at different times.
When you are told to publish your article at a time when your readers are most active, that does not mean you should publish 20 articles immediately after one another. You also have to spread some of them all throughout the day to maintain your online visibility. Besides, making too many posts in a rather short span of time might brand you as a spammer.